Acronym NA
Category
Aquaculture
Title Samdriftsfordeler i fiskeoppdrett: konsolidering i internasjonal sjømatdistribusjon - Cooperative benefits in fish farming: consolidation in international seafood distribution Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Ragnar Tveterås Coordinator email ragnar.tveteras@uis.no
Coordinator institution
UiS - University of Stavanger (Norway)
Institutions involved
NA
Start year 2005 End year 2009 Funding (€) € NA Website https://prosjektbanken.forskningsradet.no/en/project/FORISS/172632?Kilde=FORISS&distribution=Ar&chart=bar&calcType=funding&Sprak=no&sortBy=date&sortOrder=desc&resultCount=30&offset=0&Prosjektleder=Karina+Standal Summary Two important trends in key markets for Norwegian farmed fish will have significant consequences for prices, competitiveness and organization in the coming years. One is that the grocery chains are reorganizing purchasing and logistics for seafood, because this has been ineffective until now, which is reflected in low margins at the seafood chains compared to other product categories. The second trend is a consolidation at the supplier level, primarily represented by the emergence of large, wide-range seafood companies with a focus on distribution in the end markets. This is a challenge for the Norwegian aquaculture industry, for two reasons. The aquaculture industry has its main activities and core competencies upstream in the value chain, not in downstream distribution. Secondly, large parts of the aquaculture industry follow a one-species strategy. The problem with such a development is that Norwegian suppliers of unprocessed farmed fish can be more easily replaced than wide-range seafood suppliers, because the latter possess expertise and systems for purchasing, processing, marketing and distribution that are difficult to replace for grocery chains and other buyers. The project will map sources of competitive advantage in the distribution of farmed fish and related seafood products in the end markets. Furthermore, it will identify geographical market segments and end buyers where the competition threat from a broad range of seafood companies is great, and what conditions create competition. One also analyzes alternative strategies buyers and competitors in downstream distribution can meet with if One-species fish farming companies will face competition from a broad range of seafood companies, with emphasis on new fish species. In particular, one looks at the ways in which farmed cod and halibut can strengthen the strategic competitive position of the Norwegian fish farming industry in downstream distribution.
Keywords
Market;
Seafood;
Fish products;
Fish;
Aquaculture industry;
Marine Region
76
Not associated to marine areas
0
Marine Region Map
