Acronym NA
Category
Seafood Processing
Title Competition, cluster and market analyses for the salted cod and salted and dried cod industry Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Trond Bjørndal Coordinator email trbj@ntnu.no
Coordinator institution
NTNU - Norwegian University of Science and Technology (Norway)
Institutions involved
NA
Start year 2014 End year 2017 Funding (€) € 933,000 Website https://prosjektbanken.forskningsradet.no/en/project/FORISS/233840?Kilde=FORISS&distribution=Ar&chart=bar&calcType=funding&Sprak=no&sortBy=date&sortOrder=desc&resultCount=30&offset=150&TemaEmne.2=Fiskeri Summary In 2012 Norwegian exports of salted cod and salted and dried cod reached a value of NOK 2.7 bill. or almost 50% of total cod exports, with salted and dried cod representing NOK 2.0 bill. About 90 per cent was shipped from the North-West region of Norway, the possible presence of an industry cluster. Nevertheless, the industry is confronted with great challenges that result in poor economic performance. The aim of this research is to generate knowledge that may improve the competitiveness of the industry i n international markets.
In recent years, Norwegian exporters of salted and dried cod has faced much stronger competition from countries like Iceland, Canada, and Russia, from new species like Pacific cod (processed in Portugal), and from processors in China. Historically Spain has been the main market for Norwegian salted cod. Over time Norway has lost market at the expense of Iceland, Faroe Islands and Sweden. The Spanish preference for whiter and thicker salted cod might be one reason for the increase in market shares from countries such as Iceland.
Major challenges for the dried and salted cod industry are how to increase market shares and margins as well as finding new markets for their products. Another challenge is connected to market concentratio n at the retail level. Market and competition analyses of this industry also include a third challenge; the imbalance regarding the number of Norwegian exporters and producers, with the former outnumbering the latter. The competition among exporters may t hus be detrimental to the margins obtained.
Three different value-chains and three different markets are studied: Portugal and Brazil for salted and dried product and Spain for salted cod. The project consists of five work packages: 1) industry analysis, 2) cluster analysis, 3) process and product analysis, 4) price analysis and 5) competition and market analyses.
Keywords
Cod;
Fish;
Fish quality;
Fish products;
Market;
Marine Region
76
Not associated to marine areas
0
Marine Region Map
