Acronym NA
Category
Seafood Processing
Title Lønnsomhetsindikatorer for pelagisk konsumindustri - Preparation of indicators to measure and monitor profitability in the pelagic consumer industry
Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National
Coordinator Frode Blakstad
Coordinator email frode.blakstad@inaq.no
Coordinator institution
NA
Institutions involved
NA - NERGÅRD SILD AS (Norway) ,
Start year 2011
End year 2011
Funding (€) € NA
Website https://www.fhf.no/prosjekter/prosjektbasen/900624/
Summary "The pelagic consumer industry is based on large volumes and small margins. The existence of the players depends on how they adapt to varying volumes, varying catch areas and a demanding market. New research and development can contribute to the actors being able to differentiate themselves and take a larger part of the margins in the value chain.
Based on the fact that there are few companies in the pelagic consumer industry of which it is easy to make an economic profitability assessment in isolation, it is considered appropriate to establish a set of profitability indicators (KPIs - Key Performace Indicators).
The pelagic consumer industry can be divided into the following activities:
• Reception – freezing – sales – logistics
• Reception – filleting – freezing – sales – logistics
• Reception – filleting – marinating – sales – logistics
• Residual raw material – processing – marine oils / flour – sales – logistics
The species that are mainly involved are: NVG herring, Mackerel, Cape cod, Coal mullet.
This preliminary project has included the following phases:
1) Analysis of the NOW situation in the pelagic consumer industry
2) Proposal for profitability indicators
3) Preparation of profitability indicators for the pelagic consumer industry
Results showed that, in the first instance, emphasis should be placed on implementing the following indicators: logistics, by-product profit, fillet yield, gross margin"
Keywords
Indicators;
Fish products;
Cod;
Blue whiting;
Mackerel;
Economy;
Herring;
Market;
Fish;
Marine Region
41
Norwegian Sea (27.IIa)
13
Northern North Sea (27.IVa)
2
Marine Region Map