Acronym NA
Category
Seafood Processing
Title Markedsendringer for hvitfiskfilet: Salg av ferske og tinte produkter i tyske og svenske supermarkeder - Market changes for whitefish fillets: Sales of fresh and thawed products in German and Swedish supermarkets Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Finn-Arne Egeness Coordinator email finn-arne.egeness@nofima.no
Coordinator institution
NOFIMA - Norwegian Institute of Food, Fisheries and Aquaculture Research (Norway)
Institutions involved
NA
Start year 2010 End year 2011 Funding (€) € 26,166 Website https://www.fhf.no/prosjekter/prosjektbasen/900498/ Summary Since thawed fillet products of cod and haddock have replaced genuinely fresh products of the same species in British supermarkets, it is important that Norwegian companies learn whether the same can happen in other large markets for fresh cod. The project report takes a closer look at the presence of thawed cod products in the Swedish and German grocery markets.
This project is aimed to get a better overview of which products are available in the Swedish and German markets, and why these products are sold.
Sub-goal
1. To map the product range in various supermarkets in some large Swedish cities.
2. To have conversations with Swedish players in the industry.
3. To map the product range in several supermarkets in Germany.
4. Having conversations with German players in the industry.
5. To disseminate the results to Norwegian actors.
The cod observed in Swedish grocery stores comes from both the Northeast Atlantic and the Baltic Sea. In parallel, a lot of Norwegian farmed cod has been observed. This gives Swedish importers great flexibility and ensures a supply of fresh cod for large parts of the year. However, some thawed cod has been observed in Swedish grocery stores, both in July and February. Cod consumption in Germany has fallen in recent years, and thawed cod only replaces fresh cod for very short periods of the year. In the German market, a clear distinction is made between Kabeljau (Northeast Atlantic) and Dorsch (Baltic Sea). One of the largest grocery chains in Germany has just started selling tray-packed cod, based on thawed raw materials. The raw material in these products is Pacific cod (gadus macrocephalus). This opens up for even greater competition in the German cod market.
Keywords
Cod;
Market;
Fish;
Fish products;
Marine Region
76
Not associated to marine areas
0
Marine Region Map
