Acronym NA
Category
Seafood Processing
Title Nye markeder for pelagisk fisk - New markets for pelagic fish Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Finn-Arne Egeness Coordinator email finn-arne.egeness@nofima.no
Coordinator institution
NOFIMA - Norwegian Institute of Food, Fisheries and Aquaculture Research (Norway)
Institutions involved
NA
Start year 2009 End year 2012 Funding (€) € 198,712 Website https://www.fhf.no/prosjekter/prosjektbasen/900369/ Summary Due to economic growth and a national aim to increase seafood consumption, Brazil is an interesting seafood market. If the Norwegian seafood industry shall increase their export of herring to Brazil they face several challenges. Norwegian herring has been marketed as a substitute to Brazilian sardines. If the herring in any way threaten the local industry it may provoke trade barriers. An entry strategy creating money locally is a viable entry strategy. Distribution via new marketing channels and product development is of vital importance to increase demand. Product quality, price and delivery capabilities are important buying criteria among industrial buyers.
Goal: o provide information that provides the industry with a basis for making optimal choices and priorities with regard to its marketing and entry strategies for developing the consumption of pelagic fish.
Sub-goals:
• to obtain, process and present market information so that it is easily accessible to the industry's strategic processes.
• to document key conditions in different markets so that the project as soon as possible reveals geographical areas that are not relevant / ripe for market advancement.
• to assess the possibilities for developing new products that are adapted to the relevant new market.
Keywords
Process efficiency;
Herring;
Fish products;
Fish;
Market;
Marine Region
76
Not associated to marine areas
0
Marine Region Map
