Acronym ScareCom
Category
Seafood Processing
Title Food Scares: Consumer Perception, Risk Communication and Crisis Management
Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National
Coordinator Nina Veflen Olsen
Coordinator email nina.veflen.olsen@nofima.no
Coordinator institution
NOFIMA - Norwegian Institute of Food, Fisheries and Aquaculture Research (Norway)
Institutions involved
NA
Start year 2014
End year 2016
Funding (€) € 2,526,316
Website https://nofima.com/projects/foodscare/
Summary Consumers often have to rely on indirect cues in their judgments about food safety. These cues can be sensory experiences that consumers believe to be indicative of safety or harm (for example, the appearance, smell, texture or taste of a product). Alternatively, consumers may hold deeply rooted attitudes towards a particular technology that was involved during manufacturing or processing. Lastly, consumers may base their judgments on external information, either gathered through direct face-to-face communication, through traditional media, or interactively through social media. These cues are typically dependent on the perceived trustworthiness of the information source, the food industry in general, or the regulatory system. Previous research on the judgmental processes behind consumers’ food safety perceptions has focused either on sensory, attitudinal, or communication issues; however, since all of these can be expected to play a certain role in the judgmental processes of consumers, additional research is required to determine what the nature of their particular role and weighting. The proposed project, which is based on state-of-the-art social science methodologies, will directly inform our understanding of this complex issue. Only when the structure and processes that underlie food safety perceptions in the (relatively simpler) non-crisis case are understood, can we move on to determine how these perceptions change in the (even more complex) situation of a food crisis.
Keywords
Food safety;
Seafood;
Market;
Marine Region
76
Not associated to marine areas
0
Marine Region Map