Acronym NORFISH
Category
Fisheries
Title Norwegian fish in the European market: market development, environmental labelling and Changing Consumer Preferences Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Kyrre Rickertsen Coordinator email kyrre.rickertsen@nmbu.no
Coordinator institution
NMBU - Norwegian University of Life Sciences (Norway)
Institutions involved
NA
Start year 2012 End year 2014 Funding (€) € 578,585 Website https://www.nmbu.no/fakultet/hh/forskning/prosjekter/node/20116 Summary In 2008, Norwegian seafood exports amounted to NOK 39.1 billion, setting a new seafood export record for the fourth year running. The European Union (EU) is the major market for Norwegian seafood and France were the largest market worth NOK 4.05 billion. For successful marketing of Norwegian seafood, the industry needs detailed information about consumer attitudes toward Norwegian farmed and wild fish including attitudes toward future quality assurance schemes. The industry also needs information about what characterizes various consumer segments, and analysis on how to improve the distribution chains. The principal objectives of this project are to enhance our knowledge about European consumer preferences toward Norwegian fish products and to investigate possible strategies the marine and aquaculture industry can employ to get added value in the European market. The project is divided up in six work packages (WPs), and will use experimental market data collected in two previously conducted projects as well as data from the fish part of TNS Worldpanel collected in France. The first four WPs will focus on consumer demand and market simulations under various market scenarios, including introduction of quality assurance schemes focusing on responsible fisheries and aquaculture, adoption process for new farmed fish types, and socioeconomic factors affecting demand. The fifth WP will investigate what wild fisheries can learn from the aquaculture in terms of market-oriented organization of value chains, and how the primary trade of wild fish should be organized to best facilitate market-oriented production. The sixth WP is a PhD candidate and our objective is to produce a PhD candidate with good knowledge about consumer preferences for Norwegian seafood and state-of-the-art economic and marketing research methods.
The principal objectives are to enhance our knowledge about European consumer preferences toward Norwegian fish products and to investigate possible strategies the marine and aquaculture industry can employ to get added value in the European market. Secondary objectives: (WP1) Investigate the effects of ethical responsibility and sustainable production labelling on consumer demand for Norwegian fish; (WP2) Investigate changing consumer preferences for new farmed fish types through experience; (WP3) Compare, validate and combine experimental market data with French scanner data; (WP4) Improve our knowledge about socioeconomic factors in fish demand by estimating a demand system using an expanded random parameter model; (WP5) Investigate what wild fisheries can learn from aquaculture in terms of market oriented organization of value chains, and how the primary trade of wild fish be organized to best facilitate market-oriented production?; (WP6) Produce PhD candidate.
Keywords
Labelling;
Value chain;
Aquaculture industry;
Market;
Economy;
Fish products;
Fishing industry;
Marine Region
76
Not associated to marine areas
0
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