Acronym HealthMeal
Category
Seafood Processing
Title Possibilities and barriers for increased consumption of fish and vegetables in meal eaten at home and outside home Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Annechen Bahr Bugge Coordinator email annechen.bugge@sifo.no
Coordinator institution
SIFO - Consumption Research Norway (Norway)
Institutions involved
OSLOMET - Oslo Metropolitan University (Norway) ,
Start year 2010 End year 2013 Funding (€) € 1,431,730 Website https://prosjektbanken.forskningsradet.no/en/project/FORISS/199545?Kilde=FORISS&distribution=Ar&chart=bar&calcType=funding&Sprak=no&sortBy=date&sortOrder=desc&resultCount=30&offset=30&ProgAkt.3=MATPROG-Matprogrammet%3A+Norsk+mat+fra+sj%C3%B8+og+land Summary "The project has been funded by the Norwegian Research Council's food program (2010-2014). Funds have also been received from the Norwegian Seafood Council and the Information Office for Fruits and Vegetables. A crucial objective of the project has been to identify opportunities and limitations for making healthy meal choices. For this purpose, a closer look was taken at the numerous factors surrounding what we eat, including social, economic, physical, normative, and individual preferences. The demand for healthy food has been on the rise in recent years. However, most Norwegians still consume far less fish and vegetables than health authorities recommend. We aimed to gain better insights into why this is the case.
To address the project's questions, theories from several disciplines were used: nutrition science, economics, and sociology. Both qualitative and quantitative methods were employed. Many expressed a desire to increase their intake of fish, seafood, and vegetables. However, it did not seem that price, selection, quality, or knowledge were perceived as the most significant limitations.
From 2011 to 2014, there was a significant increase in the proportion expressing skepticism about the production methods of fish and vegetables. There was also a notable increase in the proportion expressing a preference to limit the consumption of farmed fish and imported/conventional vegetables. This was not due to poor taste but concerns related to health, environment, and ethics. Furthermore, there was a growing preference for meat, especially red meat. It is worth noting that meat is the product that constitutes the largest share of food advertising on television.
To achieve nutritional policy goals, it is important, in our view, to promote fish and vegetables—especially large product groups like farmed fish and imported vegetables. These are products that have received quite a bit of negative attention in the public sphere in recent years. Our study shows that this type of communication has an impact on consumer preferences, priorities, and practices. Additionally, it would be beneficial if fish, seafood, and vegetables constitute a larger share of the food advertising consumers are exposed to in the coming years."
Keywords
Seafood;
Market;
Policy;
Marine Region
76
Not associated to marine areas
0
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