Acronym NA
Category
Seafood Processing
Title Innføring av merking med fangst- og slaktedato. Hvordan vil forbrukerne reagere? - Introduction of labeling with catch and slaughter date. How will consumers react? Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Margrethe Esaiassen Coordinator email margrethe.esaiassen@nofima.no
Coordinator institution
NOFIMA - Norwegian Institute of Food, Fisheries and Aquaculture Research (Norway)
Institutions involved
NSL - Norwegian Seafood Companies National Association (Norway) ,
Start year 2009 End year 2010 Funding (€) € NA Website https://www.fhf.no/prosjekter/prosjektbasen/900183/ Summary From 1 January 2010, mandatory labeling of catch / slaughter dates was introduced on all fresh fish products sold to consumers in Norway. This means that all actors and consumers will be informed how long it has been since the fish was caught. It is assumed that this information will influence the behavior of all actors in the value chain up to the consumer, but in this project emphasis is placed on consumers' reactions.
Consumers' expectations of freshness of fish are often disproportionate to what is actually and practically possible. Many Norwegian consumers currently assume that the fresh fish they buy in stores is only 2-3 days old (Nøstvold 2009). Based on this knowledge, it is natural to assume that consumers will react negatively when the actual date of capture and slaughter is stated. For example, this can lead to a very undesirable effect in the form of greatly reduced fish consumption.
There are several relatively small surveys of Norwegian consumers and their attitudes and expectations towards "fresh fish". Common to these surveys is that they have been carried out in small samples and in limited geographical areas, so that the results must be interpreted with caution. There is a lack of surveys of such a scope that it is possible to predict how Norwegian consumers will react when actual time after capture / slaughter appears on the label.
The new product label puts domestic fresh fish sales in a new situation. In order for sales and consumption of fresh seafood not to be affected in a negative way, the situation must be met with actual knowledge of how consumers will react.
This project will help to increase the level of knowledge in the area.
• To obtain statistically sound knowledge of Norwegian consumers' knowledge of, as well as attitudes, expectations and requirements for the degree of freshness of fish purchased in the retail trade.
• To map how important information about catch and harvest date is in relation to price and / or other information such as storage conditions, production method and catch area.
• To map through practical experiments at which “product age” consumers will stop buying / eating fresh fish given that they a) do not know the actual product age, and b) know the actual product age.
Keywords
Seafood;
Policy;
Food quality;
Market;
Fish products;
Labelling;
Fish;
Marine Region
13
Northern North Sea (27.IVa)
42
Barents Sea (27.I)
41
Norwegian Sea (27.IIa)
14
Skagerrak, Kattegat (27.IIIa)
4
Marine Region Map
