Acronym NA
Category
Seafood Processing
Title Optimalisering av kvalitet og markedstilpasning gjennom verdikjeden ved en helårsomsetning av levende kamskjell (Pecten maximus) - Optimization of quality and market adaptation through the value chain through a year-round sale of live scallops (Pecten maximus) Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Astrid Woll Coordinator email astrid@mfaa.no
Coordinator institution
NA
Institutions involved
NA - Kvitsøy Edelskjell AS (Norway) ,
NA - Seashell AS (Norway) ,
Start year 2009 End year 2011 Funding (€) € 292,000 Website https://prosjektbanken.forskningsradet.no/en/project/FORISS/192504?Kilde=FORISS&distribution=Ar&chart=bar&calcType=funding&Sprak=no&sortBy=date&sortOrder=desc&resultCount=30&offset=0&Geografi.2=Fr%C3%B8ya Summary "The project's goal is to develop a profitable sale of live hand-picked scallops (Pecten maximus) with optimal quality throughout the year. The project has a biological technological part that includes the improvement of the storage part, and a market part for the promotion of Norwegian hand-picked quality shells.
Søker (Seashell AS) is a production and sales company that is a pioneer in the capture and marketing of wild-caught scallops in Norway. Kvitsøy Edelskjell farms scallops based on sea grazing. The companies collaborate in the sales market and technological improvements of the storage part.
Experience has shown that the shells thrive well in the winter, where they can be stored for up to 8-10 days. The storage time in the summer is reduced to 3-5 days due to high temperatures and a deterioration in quality when the shells spawn. Price and market demand for live scallops is greatest in spring and Christmas New Year. The R&D challenge will be to optimize the environmental conditions so that you can store and deliver high-quality shells in the summer and have a buffer for Christmas. Critical points in catch joints, storage units and water quality will be tried to be improved and optimal temperatures in the summer tested. The goal is to achieve a 50% extension of the storage time. Based on the results, the design and financial calculation for an upward adjustment of the current plant will be specified.
A major challenge is to differentiate the Norwegian live hand-picked scallops from other shells of lower quality. In the market part, a competition analysis will be performed in selected market segments. During product samples and interviews, you will find what extra price you can achieve by delivering year-round high-quality products in France, Italy and Spain, as well as make an assessment of the environmental profile of the hand-picked shells compared to trawls. Based on the results, market strategies will be prepared for how to differentiate the Norwegian live hand-picked scallops from others with lower quality (brand building)."
Keywords
Labelling;
Small scale fisheries;
Bivalve;
Shellfish;
Mollusc;
Food quality;
Scallop;
Market;
Fishing industry;
Process efficiency;
Storage;
Marine Region
76
Not associated to marine areas
0
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