Acronym NA
Category
Seafood Processing
Title Markedsutvikling for sporstykker av torsk - Market development for cod fillets Programme National Programme
Instrument (FP6)
Contact Type (FP7)
Strand (Interreg)
NA
Theme (FP7)
Activity Area (FP6)
Regional Area (Interreg)
Action (COST)
NA
Specific Programme (FP7)
NA
Funding source National Coordinator Margareth Kjerstad Coordinator email margareth@mfaa.no
Coordinator institution
NA
Institutions involved
NA - Not available (Not available) ,
Start year 2010 End year 2012 Funding (€) € 193,000 Website https://www.fhf.no/prosjekter/prosjektbasen/900496/ Summary "As part of creating greater value for the Norwegian fillet industry, the project has aimed to achieve increased profitability in sales of fresh and frozen cod tails. Through better utilization of the cod resources and the development of new markets for tails, the aim has been to increase the turnover of leftover cod fillets. In the marketing work, fresh tails were prioritized as Norway Seafoods was already working on launching frozen tails.
Surveys have been carried out in Norway, Sweden and Poland. The investigations have concentrated on obtaining general market information and identifying actors with an interest in fresh tails of cod from Norway. Furthermore, Norway Seafoods has produced product samples for customers who wanted to test and evaluate the product. In Poland, more in-depth research has also been carried out as this was an unknown market for Norway Seafoods. The market activity in Poland has also helped to profile and increase knowledge about Norwegian cod in the Polish market, for example during the wholesale fair EuroGastro in 2011 where Norway Seafoods was a supplier and sponsor. Fair participation at various (seafood) food fairs has been central to the work to identify and develop potential customer relationships, both in Poland and Norway.
The project has contributed to expanding Norway Seafoods' customer groups in the focus markets, as well as highlighting the value potential in optimal utilization of the leftover fillet. Feedback on the product characteristics of tails has been positive, and more people want to buy the product. The logistics are currently a challenge to be able to offer a steady supply of fresh tails to the focus markets in the project. In Poland, Norway Seafoods has entered into discussions with the most important players in the retail, wholesale and processing segments. In Sweden, Norway Seafoods has achieved weekly deliveries of fresh tails to two wholesalers, and is in dialogue with a third wholesaler to enter into a delivery agreement in connection with the food concept ""Matkassen"". In Norway, two wholesalers intend to package fresh tails from Norway Seafoods for the retail market, while one player aims to use fresh tails in a food concept closely related to the ""Matkassen"" in Sweden.
Through the project, Norway Seafoods has increased its turnover of tails, both through existing and new customers that have emerged through the project. Through the project, Norway Seafoods has also acquired important market knowledge about tails and whitefish in general, which will be central to the company's further business operations. "
Keywords
Market;
Fish;
Fish quality;
Fishing industry;
Fish products;
Cod;
Marine Region
76
Not associated to marine areas
0
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